In today’s digital world, video isn’t just content — it’s the most powerful way to connect, inspire, and influence. Everyone has a story to tell, from creators and educators to marketers and small business owners. But turning those stories into polished, professional videos? That’s where the struggle begins.

The excitement of creation often gets buried under hours of editing, confusing tools, steep learning curves, and trial-and-error frustration. For many, the technical side of editing overshadows the creative spark that started it all.

That’s when we asked ourselves a bold question:

What if video editing didn’t feel like editing at all? What if it felt like a conversation?

And with that, AIVET was born — an AI-powered editing assistant designed to understand your intent, enhance your ideas, and easily guide you through the creative process. Like having a professional editor by your side, AIVET transforms editing into a collaborative, intuitive experience.

Because we believe complex tools shouldn’t limit great ideas — they deserve to shine.

With video content becoming the backbone of modern marketing, entertainment, and communication, the demand for smarter editing tools is accelerating. The global video editing software market, valued at $4.06 billion in 2025, is projected to more than double by 2030, reaching $6.47 billion, growing at a steady CAGR of 9.1%

First-Time Editors &amp; Casual Creators
Every day, users who want to make birthday videos, travel reels, or quick vlogs — but feel overwhelmed by traditional editing software.

Students &amp; Emerging Creators
Young, curious minds exploring content creation, often for the first time. They want to express themselves, build a brand, or learn by doing, without needing a course in video editing.

Content Creators &amp; Influencers
Instagrammers, YouTubers, and TikTokers who post frequently and need to turn around clean, scroll-stopping videos — fast.

Freelancers &amp; Creative Professionals
Designers, editors, and solo creators who juggle multiple clients and projects. They need tools that speed up their workflow without killing their creative spark.

Marketing Teams &amp; Business Professionals
Small businesses and marketing teams who use video for campaigns, branding, shorts and internal content, where they do something quickly and that doesn’t require a full production team.

Users spend 1–3 hours editing a short video due to trimming, clipping and syncing.

Manual captioning is repetitive and kills creative momentum.

Sometimes I just skip editing and post raw clips because I don’t have time.

We don’t have a video team, so I end up editing social posts myself in between meetings.

Clients expect edits by tomorrow but want everything ‘perfect.’ I wish I had a shortcut.

Don’t know how to optimize videos for different platforms (YouTube, Instagram, etc.)

The market is full of free tools like CapCut and Canva — standing out is tough.

Getting users to switch from what they already use takes trust and a smooth experience.


It’s hard to keep the platform simple for beginners and powerful enough for pros.


AI features cost money to run — scaling needs to be smart and sustainable.


Creators jump between tools often — AIVET needs sticky features to keep them engaged.


If the AI doesn’t feel accurate or helpful, users will lose trust quickly.


➝ Most tools focus on short-form content but lack support for full storytelling workflows.

➝ AI suggestions often feel generic, with limited room for personal creativity.

➝ First-time editors struggle with complex, cluttered interfaces.

➝ Subtitle and audio tools are strong, but rarely integrated into a seamless editing journey.&nbsp;&nbsp;

Designed to simplify video editing, not overwhelm it. These three features help users create faster, clearer, and more accessible content without needing to be an expert.

These features don’t just improve the product — they create real value for users and open up real opportunities for growth:

Clean videos without reshoots — great for creators without pro gear.

Subtitles by default — better accessibility, reach, and watch time.

Faster edits = more content published — users stay active and engaged.

Product Link: <a href="https://aivet.ai/">Aivet.ai</a>

Wrapping up, the AIVET project gave me a chance to reflect not just on what I built, but why I built it.

Designing for non-editors made me rethink how much we overcomplicate simple tasks. Every screen had to feel intuitive, not instructional.


Working with AI reminded me that automation without clarity leads to confusion. I had to ensure every feature felt like support, not control.


Testing with real users helped me spot moments where the experience didn’t match their expectations, especially when time and attention are limited.


I also learned the importance of defining the MVP tightly. It’s tempting to include more, but focus made the product stronger.

Designed simple UI for an MVP of an AI tool that simplifies video editing with features like short-form editing, auto generative captions, and low-light enhancement.

That’s when we asked ourselves a bold question:

What if video editing didn’t feel like editing at all? What if it felt like a conversation?

➝ Subtitle and audio tools are strong, but rarely integrated into a seamless editing journey.  

AIVET: Smart Video Editing with AI Power